A market opportunity and business case assessment is the process of synthesising market research and client data to identify opportunities for growth in a specific market or business area and formulate an actionable strategy to realise this growth.
Road-mapping is a strategic planning process that aligns a product or service with market need, now and in the future. Clients reap substantial benefit from using this industry-standard approach: a multi-layered, time-based chart that links market needs, resources, time and activities with business goals.
Understanding and making the most out of opportunities in a constantly shifting environment and market requires an intrinsically creative, flexible and methodical approach. Not many organisations have the time, the resources or the expertise to conduct a broad and thorough market opportunity assessment.
YTKO can provide the research and analysis for you, and assist you in the development of a full business plan from your opportunity and business case assessment. This is often completed as a follow on from attendance at one of our Growth Accelerators, once leaders have expanded their capability for growth and want to take the next step in ensuring that they really are focused on the best growth opportunities and have the most effective strategy in place.