Marketing Specialist – Growth Coaching

YTKO provides innovative, award-winning business and finance support for start-ups and for growth- ambitious SMEs in both the public and private sector and have helped over 24,000 businesses to unlock their potential in the last 15 years. We have a long and distinguished track record of delivering tangible bottom-line results for our clients and are proud of our heritage of absolute equality and diversity in our business base.

We are now looking to expand our Growth Coaching team with an experienced Marketing Specialist.

Main Activities:

All Growth Coaches working with high growth clients need to be familiar with the many and varied challenges of growth at different stages of the business journey. They carry out strategic business reviews and 1:1 discovery sessions, to get under the hood of the real business challenges, agreeing support priorities and action plans, so will be familiar with what constitutes an effective business strategy.

Growth coaches must not only have strong business, sector and/or functional expertise to bring to clients, but proven abilities to convey knowledge effectively through a blend of 1:1 coaching and consultancy, proven workshops and growth accelerators, and peer2peer action learning cohorts.

Our Growth Coaching service in the Cambridge and Peterborough region, part of the Growth Works programme, is tailored to support high growth businesses, either existing growers or those with clear potential to expand and create new jobs in the region. They will be employing between 3 – 249 staff, come from all sectors, and most have challenges with the biggest barrier to growth, effective sales, marketing and business development.

Our marketing specialist must therefore be fully versed in the fundamentals of developing effective strategies that drive awareness, engagement and sales – competitive analysis, differentiation, sector/segment/persona identification, value proposition creation, channel strategy, market positioning and branding, and so on – as well as across the tactical communications mix. Many businesses go straight to tactics and as a result, waste money, time and effort and struggle to achieve their full growth potential.

If this sounds like you, please click the “Apply Online” button on our website and complete our application form. The closing date for applications is 5pm on Friday 3 December.

YTKO has a strong value set to which all our team have contributed to and demonstrate on a daily basis. We welcome applications from all candidates fulfilling the job requirements, regardless of race, age, gender, sexual orientation, religion or disability, firmly believing that a diverse and inclusive team, underpinned by a great, flexible culture, is fundamental to our success.

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Location:
Cambridge/Peterborough

Salary:
£55,000 - £58,000 p.a. depending on skills and experience

Contract:
Full time, permanent

Closing Date:
December 3, 2021 5:00 pm

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