YTKO provides innovative, award-winning business and finance support for start-ups and for growth- ambitious SMEs in both the public and private sector. We have a long and distinguished track record of delivering tangible bottom-line results for our clients and are proud of our heritage of absolute equality and diversity in our business base.
YTKO will be delivering business support services through our Outset and GetSet for Growth brands to provide a friendly and supportive service to help individuals gain the skills, knowledge and confidence they need to start and sustain a business across Devon.
Outset helps people to explore the possibility of self-employment and decide whether starting a business is right for them as well as ensuring that we provide the right tools and information they might need. GetSet for Growth is a specialist service tailored for small businesses with the potential and ambition for sustainable growth. It helps SMEs overcome the two biggest barriers to growth – generating sufficient profitable customers and accessing growth finance.
Both brands provide practical, strategic advice and support on markets and marketing, investment readiness, finance and business planning, through a range of workshops, 1:1 support and networking, and underpinned by a rich e-learning portal. This role will be involved in providing services for both brands, therefore must not only have strong business, sector and functional expertise to bring to clients, but proven abilities to engage groups and convey knowledge effectively through a range of training workshops and 1:1 sessions, delivered online and face to face where possible.
The primary responsibility of the Marketing Advisor will be the delivery of workshops to a range of growth businesses. Other duties will include leading the marketing function, working as part of a busy team, ensuring knowledge and intelligence sharing across the company. The successful candidate will possess strong strategic capabilities as well as expertise and experience of tactical marketing communications activity, both off and online, and will be at the heart of this exciting new project.
The Marketing Advisor will be required to have excellent writing and communication skills, a good eye for effective design and be skilled across a wide range of media, with an understanding of how to reach and influence business audiences. The successful candidate will have a well-developed knowledge of both digital and traditional marketing, including skills in managing, creating and developing online marketing channels.
Digital activity is a key aspect of our marketing approach, from lead generation to client support and training, and the role of Marketing Advisor will be instrumental in delivering these channels.
As part of our small and busy team, you will be required to build and maintain effective relationships with network of stakeholders, referral partners, influencers, service providers, business networks and organisations of all kinds across the public and private sectors. Reporting to the Programme Manager, this role will also have a ‘dotted line’ reporting responsibility to the YTKO Marketing Director.
Candidates should have over three years marketing experience working across all aspects of the marketing mix including B2B and digital marketing. You should have good copywriting skills with an understanding of marketing strategy and a wide range of tactics across the marketing mix. Excellent written and oral English and strong IT skills are a must including fluency in Microsoft Office and some experience of CRM systems.
If this sounds like you, please complete an online application form using the Apply Online Button on the website. There is no closing date, we will interview and make appointments as soon as we find excellent candidates.
YTKO has a strong value set to which all our team have contributed to and demonstrate on a daily basis. We welcome applications from all candidates fulfilling the job requirements, regardless of race, age, gender, sexual orientation, religion or disability, firmly believing that a diverse and inclusive team, underpinned by a great, flexible culture, is fundamental to our success.
£30,000 - £35,000 p.a. depending on skills and experience
Full time, permanent.
December 10, 2021 5:00 pm