Digital Marketing Executive

YTKO provides innovative, award-winning business and finance support for start-ups and for growth ambitious SMEs in both the public and private sector. We have a long and distinguished track record of delivering tangible bottom line results for our clients and are proud of our heritage of absolute equality and diversity in our business base.

Our business growth services are delivered through a blend of training workshops and peer2peer action learning cohorts (online and face to face), 1:1 business coaching, mentoring, e-learning, and commercial consultancy. We are now looking for exceptional people for a significant expansion of our team following a high-profile contract win in the Cambridge and Peterborough region.

Main Responsibilities:

The key function of all marketing is to drive awareness, engagement and uptake. Reporting to the Marketing Manager and liaising closely with our central marketing team and other partners’ marketing colleagues, you will oversee all aspects of our digital presence. 

You’ll support the development and monitoring of digital campaigns integrating web, social and email, as well as manage the project’s social media platforms, engaging in business, special interest groups and sector networks. 

Identify and analysing new digital trends and developments to help our brand stay relevant and strengthen its online presence, including regular internal reporting that provides insight into performance.

You’ll work closely with the Marketing Manager, the Project Director, and YTKO’s Director of Marketing to develop a strong SEO-optimised content marketing programme, that will include creation of video, infographics, blogs, thought pieces and other compelling content for our target audience of growth-ambitious SMEs, and the various segments within that constituency, including sectoral, gender, geographic, and business stage (<5 employees, 5-9, and 10-200). 

You will have strong copywriting skills, demonstrable experience in email marketing, social media for business (paid and organic), and content marketing, and be able to successfully execute and measure ROI across all digital channels against KPIs, using tools like Google Analytics, social media insights and Hootsuite tools, or other analytical tools.

Successful candidates will have creative skills, including experience in design and multimedia creation. Abilities to use Adobe creative cloud is desirable.

You’ll be an enthusiastic, highly motivated, entrepreneurial team player, well organised, confident and articulate.  You’ll really enjoy being part of a cohesive, focused team and be driven by achieving high quality results, working at pace, hands-on in a fast-moving environment – being as entrepreneurial as our clients.  Personal and cultural fit, and future potential, are every bit as important as your track record.

Interested? Complete our Application and Equal Opportunities form using the Apply Online button. There is no closing date, we will interview and make appointments as soon as we find excellent candidates.

YTKO has a strong value set to which all our team have contributed to and demonstrate on a daily basis. We welcome applications from all candidates fulfilling the job requirements, regardless of race, age, gender, sexual orientation, religion or disability, firmly believing that a diverse and inclusive team, underpinned by a great, flexible culture, is fundamental to our success. 

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£30,000 - £35,000

Full-time, permanent. Initially home-based then a combination of home and office working.

Download the Digital Marketing Executive - Cambridge/Peterborough

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