We take the complexity out of digital marketing so that you can focus on taking your business forward.
If you lack the time, skills or resources to optimize and manage your digital marketing campaigns in house then you need a marketing partner who will work closely with you to achieve your goals and maximise your investment.
We measure results by our client’s success – your targets are our targets. We work in close collaboration with your sales and marketing teams, to become a specialist extension of your marketing department.
Whether you’re aiming to generate demand or build awareness, each of our account managed clients has a dedicated team available to them who provide best in class consultancy on campaign strategy, planning, implementation and delivery.
Our results-driven expertise is underpinned by enterprise level email and SMS software, which can support full integration with your other vital business systems to fully optimise your results and increase your ROI.
We work with clients in the bioscience, healthcare and medical devices, digital and media, electronics, ICT, high value manufacturing and engineering, materials, nanotechnology and environmental sectors.
Email marketing specialists
We are experts in email marketing and offer a complete managed service for all your email programmes including:
Our email marketing services
|Creating effective templates
Do your emails stand out from the crowd and more importantly create the desired reaction? Our experienced designers can help your improve your results.
Sign-up automations are an effective way of welcoming new subscribers to your list and fulfilling sign-up incentives such as discount codes or exclusive offers. You can also set up automations based on dates.
With an ever increasing number of people now viewing on smart phones or tablets in addition to browsers and email clients, how can you be sure the recipients are seeing your email as you intended it?
By ensuring that your emails are delivered to the recipient’s inbox and aren’t being blocked or marked as spam can noticeably increase your open and click through rates.
It’s really important that your email marketing software can talk to all your other business systems, from CRM to social media, PureResponse can do just that.
|Lead nurturing strategies
Only around 50% of leads are actually ready to buy. Lead nurturing is a system that allows you to send an automated series of emails to an early-stage lead in order to pre-qualify them.
|Testing, personalisation and optimisation
Whether just the inclusion of a first name, adding a unique voucher code or whole sections of dynamic content, personalising your emails is a powerful way of making an impact on the recipient and increase your campaigns success.
|Content development and localisation
Developing commercial or application specific value propositions and messaging, for digital and traditional media distribution. Localisation in up to six languages and ‘creative’ adaptation for European audiences.
|In-depth performance reporting and analysis
It’s essential to reflect on your campaigns performance, in order to learn
|Permission marketing and list building
Do you deliver anticipated, personal and relevant messages to people who actually want to get them? We can help get your data in shape
Additional digital services:
Online advertising allows you to target your customers, ensuring that your messages are seen by the most relevant audiences.
Social and email are strongest when combined together. Posting to social media sites can increase your sign ups and spread your message further.
Whether you’ve used SMS marketing before or its new to your mix, it doesn’t have to be hard to get a campaign set up and sent out. Make SMS marketing an integral part of your marketing efforts and you could be astounded with the results.
Our clients tell us that we out-perform other agencies and in-house teams when communicating complex products and services to international and technical audiences. The result is improved market positioning and incremental sales revenues.
“YTKO Group has once again put its considerable expertise behind this [lead nurturing] challenge, to deliver outstanding results for ADI.” Pascal Cerruti, Director, EMEA Marketing Communications, Analog Devices
“We have set up a local partnership with YTKO Groupthat will support our delivery of world class ITS technology to the travel and transport industry. YTKO Group has been chosen as it can accommodate our ever-evolving requirements and cater for our future demand, while also paying attention to finer details with a personal approach.” Sasha Scott, UK Marketing Manager, Vix Technology