Strategy and Planning

Strategic marketing thinking should underpin every marketing activity that an SME business undertakes. A marketing strategy will have some very clear objectives and targets it is trying to achieve, but ultimately it is around creating a sustainable competitive advantage which enable future profitable growth for the business.

Marketing strategy and planning for growth starts with an honest appraisal of your business, your ambitions and your options. YTKO supports your thinking and decision making by helping to answer two key questions: ‘Which markets are right for me now?’ and ‘Where should I be selling in the future?’

Market analysis and competitor research provides reliable, qualitative intelligence into prospective markets and channels. Market fit determines priorities and resources. Intelligence identifies new markets for existing products or services, robustly validates existing or new markets for innovation, and underpins and de-risks your business development strategy.

Consider a marketing strategy to be the ultimate top-level guide which dictates the direction the business is going in.  This will then inform the marketing plan which is the more detailed blueprint of how the marketing strategy is going to be actioned.

Beneath the marketing plan, you will have specific tactical activities which are delivered in line with predetermined plan.  This is important to understand, because this is where many businesses go awry

YTKO business and marketing consultants can provide advice on all key elements of your marketing strategy such as value propositions, segmentation, distribution and channels, product and service innovation, customer relationship marketing, core competence audits, competitive analysis, collaboration, and costs and pricing.

We validate needs and applications before recommending market entry, creating a robust marketing strategy to close the gap to your customers and put your business on a defined path for growth. Our strategic marketing assessment can help your business gain a better understanding of performance and potential.

GetSet For Growth helped me to break down my planned activities & create a more structured and manageable marketing plan for my future.

Rebekha Gooden

Co-Founder My Gammie’s Ltd