Building a brand is increasingly vital for small businesses; it can differentiate your products and services from competitors, and ensure your offer cuts through the clutter in a busy marketplace. A clear sense of brand also creates a strong platform from which you can build up your business, which is crucial for growth ventures.
In today’s highly competitive SME environment, it’s crucial for businesses to articulate a point of differentiation to increase the chance of gaining a foothold – something that genuinely distinguishes the brand and its offering from others.
As well as keeping the business on-message, a brand helps consumers to understand what your company or product stands for. When a company presents themselves in a professional way, and when there is social proof that their products and service are quality, prospects will trust that company and feel more comfortable giving it their hard-earned money.
If you give consumers a reason to care and feel something about your brand, they have a reason to buy. Most people make purchasing decisions based on emotions not logic, so create an emotion in your prospects every time they see your brand. Branding is one of the best ways to get referral or word-of-mouth business. This is why it’s important that your logo, marketing, and reputation work cohesively to form a lasting impression on consumer minds.
No matter what size they are, the most successful businesses are the ones that have established themselves as a leader in their industry by creating a strong brand. And, when these businesses focus on building valuable customer experiences, they easily transform customers into brand ambassadors.
Why not attend a YTKO brand management workshop, to gain insights into the principles of developing, testing and defining a strong value proposition, managing your brand and understanding its role can impact on business growth. Alternatively attend our Growth Accelerator Programme, where brand management is a key component of the business growth training you will receive.
I worked with the GetSet For Growth team to get a clearer idea of my target customers and what appealed to them – this knowledge has helped me to develop new services and generate more repeat business.
Food for Thought Cookery School