Bid Writing

Great bid writing is a key skill within the sales and marketing function for any business involved in formal commercial tenders and contract opportunities.

For those bidding, within or into the public sector, there are also increasing requirements for value for money, accountability and transparency, plus a a growing emphasis on social value as part of the assessment.

Companies come in all shapes and sizes and so do the contracts they bid for. There is no one size fits all approach, each bid must be carefully crafted to effectively address the individual buyers’ needs. We create persuasive, compelling narrative which showcases your company and highlights your key differentiators and competitive advantage. In addition to this, bid questions have word or even character limits, requiring succinctness of writing.

By leveraging our knowledge across sectors, we are able to advise on best practice, industry standards, and most important of all, “what good looks like” to your buyer.