No-nonsense Masterclass a hit in the South West

Bev Hurley, CEO of YTKO Group and start-up support organisation Outset, visited Plymouth last week to share the insights and experience of more than 30 years in business, with a “masterclass’ for some of the city’s newest enterprises.

Ms Hurley’s Business Masterclass, an interactive workshop, was open to Outset Plymouth clients and received substantial coverage in local media, for its no-nonsense approach to tackling the challenges that new businesses face while growing from start-up, through sustainability, to succeed and grow.

Exploring what Ms Hurley calls the ‘business trinity’ of  sales, marketing and finance, with delegates, she said, “Success comes from having a commercial engine – that’s you! – at the front, driving the business. You need good people around you – and once you’re up and running, you need to continue to be innovative. Know what your customers want – and anticipate what they will need in the future.”

Speaking to the Plymouth Herald, Ms Hurley said that creating a new business takes tenacity, determination – and being comfortable with taking risks to make decisions. “A new entrepreneur – any entrepreneur – needs to be clear about where they’re heading, to work out  a logical plan for achieving business goals.”

YTKO Group’s Outset programme, which operates out of several locations in the South West, reflects this level of pragmatic, hands-on support for new entrepreneurs. Over the past three years, Outset has engaged with thousands of budding new business owners, to help start nearly 600 new businesses in the region. Similar programmes have run in other locations around the UK, with further new contracts in place to grow the Outset network still further in 2012.

Ms Hurley was in Plymouth to present the Spirit of Enterprise Award to winner Lee Duke, at the Plymouth Herald’s Business Awards. Outset clients Patricia Petrie and Janet Wise were shortlisted.