It was serendipitous that Hartley Bain, a firm of dynamic solicitors based in Stratford, came across GetSet for Growth at a London Chamber of Commerce and Industry event. After speaking with one of the advisors, Shabnam Ahmed, Head of Corporate Immigration, was keen to take advantage of the support on offer in order to realise the firm’s ambitions for expansion.
With help from GetSet, Hartley Bain developed their marketing strategy; identifying their target market and the different approaches and channels they could employ to target them with the right messages. GetSet also assisted the firm with their successful application for finance. This much needed funding will allow Hartley Bain to fully implement their marketing strategy and take on additional staff, including a professional copywriter, to assist with their content creation.
Speaking of their experiences, Shabnam said; “Thanks to GetSet, we now implement our marketing activities in a smarter and more strategic manner that yields results. We’ve had a number of articles published, have collected valuable testimonials from existing clients and have been part of some worthwhile and interesting conversations on social media that have resulted in leads for our business. And it has earned us better credibility in the industry. I would definitely recommend GetSet’s services to other business owners.”
With new skills and increased confidence, Hartley Bain is now looking to build on their current expertise and expand into other areas of law. They are also hoping to open additional offices in order to build on their current momentum and success.
This is just one of a long list of success stories, where GetSet has been able to offer support and guidance to ambitious-but-stuck East London businesses. Data collected whilst delivering the programme to date shows that 72% of businesses registering with GetSet require help with their marketing and 74% of businesses require help in accessing finance; underlining the importance of GetSet’s inclusive approach to unlocking business growth.
One of the challenges organisations like GetSet can face in engaging with these ambitious-but-stuck businesses is that they don’t always look for help. It doesn’t occur to them that support of this nature is available – or affordable. Furthermore, established businesses can be too embarrassed to ask for help; wrongly believing that they should know better.
The development of a referral partner network has been a core piece in the delivery jigsaw puzzle. With over 100 partnerships across the 5 delivery boroughs, like LMU Accelerator and KPMG, GetSet has been able to get right to the heart of those organisations that are most in need of help.
Mark Hartley from Small business accounting at KPMG says “GetSet for Growth has been an amazing programme for our London based clients. It has provided companies with much needed help in areas complementary to our proposition – namely business planning and marketing advice. I know that sending companies to GSFG means they’ll be in a safe pair of hands in tackling the business challenges they face.”
To communicate with businesses and offer a compelling reason to engage with the service, GetSet’s direct marketing activities have been tailored to focus on specific challenges these businesses face day-to-day and need support to overcome. They highlight potential issues and offer useful guidance and advice to these business owners. By driving them to the website to read inspiring success stories and inviting them to attend inspirational growth sessions, GetSet has engaged over 700 individuals in its first year.
The majority of demand for the service has come from the boroughs of Newham, Tower Hamlets and Hackney and with 78% of clients being from BME backgrounds and 43.6% of business owners being women; a testament to the impact the service is having on underrepresented groups.
“The first twelve months of this project have been unbelievably exciting and rewarding,” says Bev Hurley CBE, CEO of the YTKO Group. “East London is a dynamic and rapidly developing area. There are so many “disruptors” and the air of ambition is overwhelmingly apparent. Clients sense the opportunities available to them and want to take hold of them. It is an honour to be supporting their ambitions and helping to achieve them and the feedback from clients, support from partners and results we are seeing are testament to what the team has achieved in this whirlwind 12 months.”
To find out more about the service provided by GetSet for Growth London, visit their website.