Markets

Closing the gap to your markets

Planning for growth starts with an honest appraisal of your business, your ambitions and your options. YTKO supports your thinking and decision making by helping to answer two key questions: ‘Which markets are right for me now?’ and ‘Where should I be selling in the future?’.

Market analysis and competitor research provides reliable, qualitative intelligence into prospective markets and channels. Market fit determines priorities and resources. Intelligence identifies new markets for existing products or services, robustly validates existing or new markets for innovation, and underpins and de-risks your business development strategy.

Well-planned, thorough, professional research encompasses desk research, qualitative and quantitative interviews with customers, prospects, partners and industry experts. Data is useless without intelligent interpretation, and it is our expertise and understanding that gives our clients real knowledge.

We validate needs and applications before recommending market entry, creating a robust business strategy to close the gap to your customers and put your business on a defined path for growth.

YTKO Group strategic marketing services

Case Study:
Commercialising new technologies in healthcare: MATCH

Case Study:
World class strategies in plain English: QinetiQ Centre for Human Sciences