YTKO Group is delighted to be providing B2B marketing expertise to its latest corporate client, Vix Technology. With 800 employees in 10 countries, Vix is a global provider of integrated transit and mobility solutions, designed to make it easier for people to use and pay for public transport. The company serves more than 140 million users in 25 countries.
YTKO Group was appointed after a competitive pitch. Client account director Fay Larman comments, “Vix were looking for a local partner to offer an account managed service for the company’s Cambridge-based UK marketing team. They require a quick response and fast turnaround, as well as the benefits of YTKO Group’s strong track record in B2B digital marketing for technical audiences.”
“There are also some real synergies between our two companies, in terms of blended expertise and understanding across both private and public sectors,” says Fay. Services being provided include the design and implementation of email marketing and online advertising campaigns, marketing collateral and merchandise and a new suite of infographics for at-a-glance communications.
Sasha Scott, UK Marketing Manager at Vix Technology concludes, “We have set up a local partnership with YTKO Group that will support our delivery of world class ITS technology to the travel and transport industry. YTKO Group has been chosen as it can accommodate our ever-evolving requirements and cater for our future demand, while also paying attention to finer details with a personal approach.”
Vix Technologies’ products and services include Automated Fare Collection (AFC), Intelligent Transport System (ITS), Real-Time Passenger Information (RTPI) and Central Clearing House (CCH) services.