Map your future success

The brief

A start-up using technology spun out of Cambridge University, and set up by two Cambridge researchers, had developed a new high precision measurement tool. Fundamental technology developments in their particular field are rare, so the novel technology provided a step change improvement on existing methods.

To enable them to move to the next stage in their development, YTKO Group produced a detailed value proposition based on user requirements, now and future.


As a result, they raised seed funding to help development and marketing. The investment is an endorsement of the company’s market-ready technology and its savvy management.