Roadmapping is a strategic planning process which helps to align and the market need, with the delivery of the product and/or service and the underpinning resources. SMEs and start-ups can reap substantial benefit from using this industry standard approach.

Roadmaps are the graphical outputs of the road mapping process, showing the joined up planning between all elements of the business.

The most common form of roadmap takes the form of a multi-layered time based chart, linking needs, resources and activities with the business goals.

YTKO have proven expertise in converting technological innovation into workable commercial concepts that can generate real revenues from real customers. A roadmap visually demonstrates the interconnections between technology, market drivers, resources, competition and funding, and allows external and internal stakeholders to agree on and support a shared vision, and effective action.

Developing the roadmap also involves teams in defining the real needs they should be meeting, realistic timescales for R and D, and sensible budgets and resource allocations.

Our objectivity and impartiality – working as a partner to companies trying to “cross the chasm” from invention to profit – results in pragmatic and robust roadmaps that encapsulate the direction and mission on a single page…