YTKO gathers qualitative market and channel intelligence to evaluate market potential – which market is right for you now, and in future – and to provide a competitive edge to business strategy and marketing programs.

We identify new markets for existing products or services, and existing or new markets for innovation, using interviews, face to face meetings with your customers, prospects, partners and industry experts.

Our analysis and recommendations have been essential to clients such as Nokia to launch its GPRS services to European ISPs, and to IBM PSG to leapfrog its competition with ever more effective channel communication programmes.

But we don’t simply report on markets. We engage, and we help you enter, direct or through channels.

Having a robust and validated route to market enables you to deliver and fulfil your brand promise, and to give real product and service differentiation. But most of all, your route to market controls your access to your customers.

Today, routes to market can look worryingly complex, constantly changing and costly to find, set-up and maintain. Our team helps you define which channel gets you to your customers, which channel delivers the goods, and which channel responds best to funding.

We also use our many years of channel support experience, working with major technology companies throughout Europe, to recruit and service your channel partners.