Communications | YTKO Ltd

Tactical marcoms to attract qualified sales leads.

YTKO manage marketing communications across a wide range of industries and markets, including healthcare, wireless, investment, ICT, biotech, manufacturing, materials, nanotechnology and economic development. And across a wide range of media, traditional and new, online, print, ambient and broadcast.

YTKO has the specialist market knowledge required to generate awareness and demand in the global sciences and technology marketplaces. We take a media-neutral approach, considering all the customer touch points without bias, then create and deliver fully integrated campaigns.

Advertising, direct mail, ambient and social media, viral and e-marketing, pr, sponsorship, events and conferences, design, point of sale, web and new media: all are reviewed, assessed and prioritised based on our own – and the latest – market data and benchmarks.

We measure the effectiveness of each strategy in generating demand for your products and services, fine-tuning messages to increase success rates. Our skilled marketers are supported by an award-winning creative and technical team in house. This full service, media-neutral approach, coupled with nearly 30 years experience and knowledge, delivers the most effective branding, positioning, messages and tactics to raise demand from your prospects and customers.

Message to Market is our specialist pan-European adaptation and localisation service, including advertising, direct marketing, online and face-to-face campaigns. This is specifically for:

Foreign agencies and corporates headquartered outside Europe who need their campaigns globalised without the costs of setting up a new operations office
European regional marketing departments who want to repurpose corporate and product collateral, adapting them to suit other languages, cultures, and formats without the cost of a new campaign.

For one of our major corporate clients for example, our M2M team localised both creative concepts and messages, developed telesales scripts, and adapted five different pieces in 8 languages each quarter.

Analog Devices

Since 1998, YTKO's team has been supporting major US chip manufacturer Analog Devices (ADI) to grow its sales across Europe.

We liaise with ADI’s global product and marketing managers to deliver print adverts, direct mail and e-marketing campaigns. We also manage Analog's corporate image and sales messages at major European electronics events.

To maximize productivity, accuracy and communication, YTKO uses its unique on-line technology to manage workflow globally: a bespoke projects database allows agencies and their clients to view, download and comment on work from anywhere in the world using a standard browser.

The YTKO team advises on the effective re-purposing of US 'creative' across Europe. Messages, visuals, file formats, language, response systems are all appraised and adapted to meet the local business audience and ADI business requirements.
Carefully supervised re-writing in local languages is arranged.

Over 60,000 multi-lingual emails are sent monthly, with sophisticated click-through response mechanisms and audit trails. Our strategic input on these new media campaigns has resulted in click-through rates on European e-marketing projects in excess of six times the B2B industry standard.

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